You need traffic to generate leads – right? We’ve spoke in the past about a number of ways to generate traffic using methods such as blog posts, article, writing, as well as social media including You Tube and Twitter. Let’s say you’re starting to make some profits using these techniques and you want to grow your list faster. What can you do?
Many people have turned to Google as a source of leads. Under this scenario, you create an ad and it shows on the Google network. Google then accesses a charge every time a prospect clicks on your ad – thus pay per click. For many people focused on generating leads, Google has been an effective method of advertising in the past. However, people are looking at other options today as Google becomes more selective as to who and what can be advertised in addition to the potential of a cost of advertising because of intense keyword bidding.
A paid traffic source you could consider is pay per view or ppv to be generating leads. It comes from consumers who allow ads to pop up in their browser in return for such things as free access to games and music. With pay per view you are charged each time your ad is viewed not each time your ad is clicked. So what the big difference? PPV marketing can be attractive in that it can be a relatively inexpensive cheap source of leads.
On some of the PPV networks, you can get views or impressions for as little as 1 or 2 cents. What does the math look like in terms of generating leads? Let’s the network over the course of the month shows your ad to targeted prospects 50,000 times and your cost per view is 1.5 cents This equates to $750 for the month or a daily campaign expense of $25. Based on my own experience, you could expect to see anywhere from 375 to 750 lead during the month with this strategy. If you achieved these types of results, imagine how fast you could grow your list over the course of a year or if you increased the amount of your daily campaign spending.
There are a number of PPV networks out there. Some of the more popular ones are Traffic Vance, Media Traffic and Ad On Network. So yes – you should explore opportunities to grow your on line business by generating leads with a PPV strategy.