Video Marketing: 5 Tips for Making Videos That People Want to Watch

by Danny Frank

Holy Christmas if I see another monotone, passionless “Talking Head” video on YouTube I’m going to put my head in the microwave… That would make a pretty interesting video.  *Please don’t do it.

The simple fact is that there are a freaking lot of dead boring people out there making videos to promote themselves and products and a good majority of them (though not all) are frankly, LAME.  Now, I don’t claim to be an expert on these matters, but I do know what I’ll watch (or endure for that matter) and a dude in a poorly lit basement mumbling about how “Super Action Traffic Exploder Gold ”  is going to send floods of highly targeted traffic directly to my website with absolutely no effort on my part, makes… me want to eat my shoe. I’m certainly not going to opt into his list or buy anything from him, especially when his script is delivered with no conviction and the enthusiasm of a wet noodle.  Surely you’ve seen or even (heaven forbid) made a few videos like this.

So, here’s the deal, I want to share a few tips with you for how to make your videos Awesome… or, at least better.

  1. Keep your videos on the shorter side. If you know what you are saying you should be able to say it quickly and concisely.  Best to keep your videos to 4 minutes or less. (3 is even better).  This will also snag you many more views as folks are generally more willing to sit through a 3 minute mediocre video than 9 minutes of a  good one. (Try to make it good though ) . More Views = Better SEO, that will make you happy.
  2. Keep your video dynamic. Change things up a bit in your video.  If you don’t have editing skills or abilities then at the very least you should change the tone of your voice and delivery. Try to do something to surprise the viewer in the first 15 seconds.  This will hook them and keep them watching.   Bring energy to your voice and don’t be afraid to have fun.  If we see you having fun, guess what… it’s more fun for us.
  3. Choose an aesthetically interesting place to shoot your video. Set up your shot and see that it is well lit. You can buy a few clamp spotlights at any hardware store for about $5 bucks.  Throw in a 100  Watt Bulb and it will make all the difference. Shooting outside is a good option too but sound gets a little trickier out doors. Whether you are using a hand held camera or web cam. It is going to be much easier for the viewer to believe you are a successful marketer if we don’t see  dirty old curtains and a torn up couch in the background of your video.  So Get the shot lit well and pick a good environment to shoot in.
  4. Make Sure your audio is  clear and audible. Nothing  kills a video like poor sound.  If the landscaper is weed waking outside, go in another room or wait until he’s finished.  You don’t need to get fancy with microphones and that all that jive, just be loud and articulate (a little confidence in what you are saying will help too).
  5. Although editing is not necessary, it  will take your videos to the next level. Whether you are looking to get more views on Youtube or you’re making a video sales letter, a well edited video will establish you firmly in the mind of the viewer as someone who knows what they are doing.  If you are using a Mac, I-movie is a great editing option that comes at an affordable price. It used to be free but I think you have to purchase it now. At any rate it is less than $175.   You might also want to check out Final Cut Express  which sells for under $200 and is an industry standard.  Either of these will do the trick. PC Users might look into Adobe Elements 8 which costs less than $100 Bucks.

At the end of the day a good video will not make you a better marketer but, it will help to get you out there further. And, if you are delivering good content it is an excellent way to build a following establish relationships and build your list.

Take a look at some of my recent videos here http://youtube.com/deartellman and while your at it, why not subscribe to my channel and ask Tellman a question or two?

Holy Christmas if I see another monotone, passionless “Talking Head” video on youtube I’m going to put my head in the microwave… That would make a pretty interesting video. *Please don’t do it.

The simple fact is that there are a freaking lot of dead boring people out there making videos to promote themselves and products and a good majority of them (though not all) are frankly, LAME. Now, I don’t claim to be an expert on these matters, but I do know what I’ll watch (or endure for that matter) and a dude in a poorly lit basement mumbling about how “Super Action Traffic Exploder Gold ” is going to send floods of highly targeted traffic directly to my website with absolutely no effort on my part, makes… me want to eat my shoe. I’m certainly not going to opt into his list or buy anything from him, especially when his script is delivered with no conviction and the enthusiasm of a wet noodle. Surely you’ve seen or even (heaven forbid) made a few videos like this.

So, here’s the deal, I want to share a few tips with you for how to make your videos Awesome… or, at least better.

  1. Keep your videos on the shorter side. If you know what you are saying you should be able to say it quickly and concisely. Best to keep your videos to 4 minutes or less. (3 is even better). This will also snag you many more views as folks are generally more willing to sit through a 3 minute mediocre video than 9 minutes of a good one. (Try to make it good though ) . More Views = Better SEO, that will make you happy.

  1. Keep your video dynamic. Change things up a bit in your video. If you don’t have editing skills or abilities then at the very least you should change the tone of your voice and delivery. Try to do something to surprise the viewer in the first 15 seconds. This will hook them and keep them watching. Bring energy to your voice and don’t be afraid to have fun. If we see you having fun, guess what… it’s more fun for us.

  1. Choose an aesthetically interesting place to shoot your video. Set up your shot and see that it is well lit. You can buy a few clamp spotlights at any hardware store for about $5 bucks. Throw in a 100 Watt Bulb and it will make all the difference. Shooting outside is a good option too but sound gets a little trickier out doors. Whether you are using a hand held camera or web cam. It is going to be much easier for the viewer to believe you are a successful marketer if we don’t see dirty old curtains and a torn up couch in the background of your video. So Get the shot lit well and pick a good environment to shoot in.

  1. Make Sure your audio is clear and audible. Nothing kills a video like poor sound. If the landscaper is weed waking outside, go in another room or wait until he’s finished. You don’t need to get fancy with microphones and that all that jive, just be loud and articulate (a little confidence in what you are saying will help too).

  1. Although editing is not necessary, it will take your videos to the next level. Whether you are looking to get more views on Youtube or you’re making a video sales letter, a well edited video will establish you firmly in the mind of the viewer as someone who knows what they are doing. If you are using a Mac, I-movie is a great editing option that comes at an affordable price. It used to be free but I think you have to purchase it now. At any rate it is less than $175. You might also want to check out Final Cut Express which sells for under $200 and is an industry standard. Either of these will do the trick. PC Users might look into Adobe Elements 8 which costs less than $100 Bucks.

At the end of the day a good video will not make you a better marketer but, it will help to get you out there further. And, if you are delivering good content it is an excellent way to build a following establish relationships and build your list.

Take a look at some of my recent videos here http://youtube.com/deartellman and while your at it, why not subscribe to my channel and ask Tellman a question or two?

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